Heuristics - Shortcuts Instead of Normative Decision Making

9/26/00


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Table of Contents

Heuristics - Shortcuts Instead of Normative Decision Making

What is Tom W.ís Major?

What is Tom W.ís Major?

Is Jack a Lawyer or an Engineer?

Is Dick a Lawyer or an Engineer?

Is Jack/Dick a Lawyer or an Engineer?

Violations of Logic and the Representativeness Heuristic - Is Jane a Bank Teller or a Feminist Bank Teller?

Social Effects of the Representativeness Heuristic

Social Effects of the Representativeness Heuristic (cont.)

Qualifications of the Original Findings

Taking a Single Instance as Representative: Implications for Statistical Reasoning

Ignoring Statistical Rules (cont).

Score on an IQ Test

Hospital Problem

Statistical Heuristics - Factors that Affect their Use

Availability Heuristic

Whatís Behind the Availability Heuristic -How Easy or How Many?

Reasons for the Availability Heuristic

Consequences of the Availability Heuristic

Anchoring and Adjustment

Author: Steve Spencer

Email: sspencer@watarts.uwaterloo.ca

Home Page: www.watarts.uwaterloo.ca/~sspencer/psych353/

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